I co-own Tempest Works, a luxury menswear shop focused on Japanese and European brands. I manage our newsletter, which we use to preview new product drops, spotlight brands, share discount codes, and announce sales.
1 Million Cups Madison
I was a volunteer founder and organizer for the Madison chapter of the entrepreneurs’ meetup 1 Million Cups. From 2014-2016, I wrote a weekly newsletter that included announcements, promotion of a local startup company, a spotlight feature of a noteworthy audience member, and spotlights on financial sponsors. I used a tone that matched the spirit of the entrepreneurial community: friendly, familiar, and a touch irreverent, while still informative.
I managed digital marketing, PR, and social media for Wollersheim Winery & Distillery from 2013-2015. The winery sent out a paper newsletter every few months to some 12,000 subscribers and I contributed educational articles focused on wine tasting, culinary arts, and viticulture.